SKINCARE FOR
MAMA & BABY
for a mama
Products straight
from Mother Earth
the skin in mind
PLANT-BASED
PURPOSEFUL
PURE
MAMA
makes all the difference.
I used the diaper balm
from the beginning and it
has been fantastic.
No diaper rash once.
We love it!"
SKINCARE FOR
MAMA & BABY
for a mama
Products straight
from Mother Earth
the skin in mind
PLANT-BASED
PURPOSEFUL
PURE
MAMA
makes all the difference.
I used the diaper balm
from the beginning and it
has been fantastic.
No diaper rash once.
We love it!"
CURATED
GIFTS
BABY & MAMA
ESSENTIALS
AWARD
WINNING
CLEANSER
gentle
safe
effective
Handpicked ingredients that are straight from the first mother, Mother Earth. Our ingredients work in collaboration with your skin’s natural super powers.
Our products are inspired by centuries of Indian Ayurveda traditions and backed by science. Products that keep you grounded to you, your body and Mother Earth.
I'm Shubs. The creator of
Feather & Bone.
I'm a skincare guru, mummy
and curious explorer.
This is me at 12 after a BAD reaction to a face wash. I was scared to try other products because I wasn't sure what I was putting on my skin.
When I became pregnant, I started to worry about the ingredients I was exposing my little guy to.
My worries continued after he was born. Babies have very sensitive skin — anything and everything can irritate it. Ingredients in their products matter as much as yours.
I couldnt find products I
understood or how those ingredients were
helping my skin, the organ.
This is me at 12 after a BAD reaction to a face wash. I was scared to try other products because I wasn't sure what I was putting on my skin.
When I became pregnant, I started to worry about the ingredients I was exposing my little guy to.
My worries continued after he was born. Babies have very sensitive skin — anything and everything can irritate it. Ingredients in their products matter as much as yours.
I couldnt find products I
understood or how those ingredients were
helping my skin, the organ.
SHOP 3 Ingredient Products
I went back to the basics.
Took inspiration from my Indian roots, Mother Earth and
what the skin needs and developed my own products and
a holistic skincare routine.
Feather & Bone was born.
My reaction showed me how hurtful and greenwashed skin marketing is.
It made me insecure and created an unhealthy environment for my mind and how I saw myself. Plus the ingredients were actually harming my body.
I wanted, needed to be me. ONLY me
By removing the clutter of ingredients I was putting on my body, I paved the path to be grounded, liberated, me.
Embrace your inner weired.
Join our community of grounded moms.
Since the skin is an organ, it has functions like every other organ. It performs these functions 24/ 7. These functions NEVER change. It stays the same from birth to death. So, I have had the same skincare routine since I was 12! Even as I get old, my skin looks and feels great!
As seen in
Won Awards
Featured In
As seen in
Won Awards
Featured In